Google To “Penalize” Slow-loading Websites

Here is some interesting news that might rub some people the wrong way: Websites that load slowly on phones will find it hard to stay in the top of search results, says Google. Sounds good for surfers though, right?

Namely, Google has announced that it will penalize all websites that load slowly on phones by relegating them to the lower reaches of its search results.

Fast-loading web pages have long been enjoying preferential treatment by Google when it comes to placement in search results, but this policy only pertained to searches on personal computers.

As of July this year, the search engine giant will implement the same policy for mobile searches, penalizing particularly slow websites in search results.

According to Google, the so-called “Speed Update” will only affect only those pages that deliver the slowest experience to users and will only affect a small percentage of queries.

People want to be able to find answers to their questions as fast as possible,” Google search team member Zhiheng Wang said in a blog post published earlier this year.

Studies show that people really care about the speed of a page.”

Speed, however, will not be the only factor that determines search result placements, Mr. Wang said.

According to him, slow-loading pages that strongly relate to what users search and generate a lot of traffic will still appear at the top of search engine results.

Website programmers did not find it easy to bring the web to phones because of a string of limiting factors including the small touch screens, the limited memory, and the slow processors, as well as the various pay per use data plans. 

The web and the browsers used to reach the online services we’re interested in are gradually adapting, but people often tend to use apps, not web browsers, to do so.  

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